Beautycounter.com Beautycounter - Skin Care, Makeup, Bath and Body and more!

Shop clean beauty and safer skin care for all skin types. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of...

Beautycounter.com Overview

out of 100 and the optimization is considered poor, while the mobile usability score is 100 out of 100.

Beautycounter.com is a professionally designed website with a clean and user-friendly structure that offers an extensive range of skin care and cosmetic products. The website has a white background with modern graphics and beautiful images of products that are placed strategically throughout the website.

The homepage of the website welcomes customers with a banner image and brief information about the company. Navigation is easy with clear and concise headings like "Shop", "Our Mission" and "About Us" which helps users to find what they need quickly.

The website has an intuitive shopping cart system that helps consumers make their purchase in a few steps. Users can select their preferred products, add them to the cart, and checkout easily. Additionally, the site has built-in social sharing options that allow users to share their favorite products with their friends and family.

One of the major strengths of Beautycounter.com is its safety- first approach which sets it apart from other traditional beauty brands. Every ingredient in the products offered by the website is screened carefully for safety and the company has very high safety standards that it observes. This message is communicated clearly throughout the website and in the "Our Mission" section.

The site also has a comprehensive blog section where consumers can access helpful information about the products that they may need. The blog includes articles about skincare tips, makeup tutorials, and other useful information to help customers make informed purchases.

Despite all the positives, there's still room for improvement. The website’s PageSpeed score of 46 out of 100 suggests that its speed and optimization need some work. At such a low rate, users may experience slow page loading speeds, which may negatively impact their experience. However, Beautycounter.com does appear to load quickly on mobile devices, according to the Mobile Usability score of 100 out of 100.

Overall, beautycounter.com is a well-designed website that showcases its brand value with transparency and simplicity. However, it needs to improve its speed optimization to provide an outstanding user experience.

Beautycounter.com Rank Summary

Global Rank

64,331

Average Load Time

1.42sec

Links In Count

1,335

Website Value

$183,960

Audience Geography. Where are beautycounter.com visitors located?

Country	Visitors
United States US	88.9%
Canada CA	6.2%
India IN	1.3%
Philippines PH	0.5%
Other	3.1%

Country	Pageviews
United States US	91.1%
Canada CA	7.3%
India IN	0.4%
Philippines PH	0.1%
Other	1.1%

Country	Rank
United States US	12725
Canada CA	16809
Philippines PH	47848
India IN	206086

Where do visitors go on beautycounter.com?

Subdomain	Pageviews
beautycounter.com	57.01%
behindthecounter.beautycounter.com	31.71%
signin.beautycounter.com	6.78%
counteruniversity.beautycounter.com	2.54%
join.beautycounter.com	0.73%
phx-cdn.beautycounter.com	0.72%
other	0.51%

Subdomain	Pageviews per User
behindthecounter.beautycounter.com	4.6
counteruniversity.beautycounter.com	4
beautycounter.com	2.4
join.beautycounter.com	2
phx-cdn.beautycounter.com	1
signin.beautycounter.com	1

Subdomain	Reach
beautycounter.com	87.14%
behindthecounter.beautycounter.com	25.19%
signin.beautycounter.com	24.68%
phx-cdn.beautycounter.com	2.61%
counteruniversity.beautycounter.com	2.56%
join.beautycounter.com	1.26%

How popular is beautycounter.com?

Period	Global Rank	Global Rank Delta
past 3 months	64331	-10057
past month	64277	-18511
past week	60738	3311
yesterday	52193	503

Days	Pageviews Rank	Pageviews Rank Delta	Pageviews per Million	Pageviews per Million Delta	Pageviews per User	Pageviews per User Delta
90	61255	-2410	99	4%	3.55	-15.48%
30	60472	-31053	102	66%	3.6	30%
7	55781	2436	11	-3.67%	3.9	2%
1	66886	22969	1	-38.93%	2.5	-46.77%

Days	Reach Rank	Reach Rank Delta	Reach per Million	Reach per Million Delta
90	69784	-14482	102	24%
30	70477	-14265	10	30%
7	67648	3940	11	-5.286%
1	53225	-7947	15	10%

Beautycounter.com Website Safety

Overview

Last Updated: 12/25/2024

Overall result - beautycounter.com is safe.

We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.

Norton Connect Safe

Last Updated: 03/22/2024

beautycounter.com is safe.

Norton ConnectSafe evaluates beautycounter.com for any unsafe and insecure content. The results are critical for families with young children.

Google Safe Search

Last Updated: 10/16/2016

beautycounter.com is safe.

SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.

Google Safe Browsing

Last Updated: 01/09/2019

beautycounter.com is safe.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.

Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.

Site Advisor

Last Updated: 02/22/2021

beautycounter.com is safe.

McAfee assesses beautycounter.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze beautycounter.com for mature or inappropriate content, only security checks are evaluated.

Web of Trust

Last Updated: 12/25/2024

beautycounter.com child safety is unknown.

The WOT calculates reputation of the beautycounter.com. This reputation system receives ratings from users and information from third-party sources, assesses the beautycounter.com for safety features and confirms, whether beautycounter.com is suitable for children.

SSL Information

SSL Checker Tool

Domain	beautycounter.com
Issuer Organization	Google Trust Services
Issuer	WE1
Algorithm	ecdsa-with-SHA256
Valid form	10/04/2024
Expiration	01/02/2025
Signed	Certificate is not self signed
Additional Domains	beautycounter.com

Beautycounter.com Rank History

Alexa Rank shows how popular beautycounter.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If beautycounter.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to beautycounter.com and pageviews on beautycounter.com over the past 3 months.

Beautycounter.com Hosting Information

Server Location

Geolocation Tool

ASN Information

ASN Lookup Tool

ASN ID: 13335

ASN Title: CLOUDFLARENET - Cloudflare, Inc., US

Last Update: 07/19/2024

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

ASNumber: 13335
ASName: CLOUDFLARENET
ASHandle: AS13335
RegDate: 2010-07-14
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/autnum/13335

OrgName: Cloudflare, Inc.
OrgId: CLOUD14
Address: 101 Townsend Street
City: San Francisco
StateProv: CA
PostalCode: 94107
Country: US
RegDate: 2010-07-09
Updated: 2017-02-17
Comment: All Cloudflare abuse reporting can be done via https://www.cloudflare.com/abuse
Ref: https://rdap.arin.net/registry/entity/CLOUD14

OrgTechHandle: ADMIN2521-ARIN
OrgTechName: Admin
OrgTechPhone: +1-650-319-8930
OrgTechEmail: rir@cloudflare.com
OrgTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

OrgAbuseHandle: ABUSE2916-ARIN
OrgAbuseName: Abuse
OrgAbusePhone: +1-650-319-8930
OrgAbuseEmail: abuse@cloudflare.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

OrgNOCHandle: NOC11962-ARIN
OrgNOCName: NOC
OrgNOCPhone: +1-650-319-8930
OrgNOCEmail: noc@cloudflare.com
OrgNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RNOCHandle: NOC11962-ARIN
RNOCName: NOC
RNOCPhone: +1-650-319-8930
RNOCEmail: noc@cloudflare.com
RNOCRef: https://rdap.arin.net/registry/entity/NOC11962-ARIN

RTechHandle: ADMIN2521-ARIN
RTechName: Admin
RTechPhone: +1-650-319-8930
RTechEmail: rir@cloudflare.com
RTechRef: https://rdap.arin.net/registry/entity/ADMIN2521-ARIN

RAbuseHandle: ABUSE2916-ARIN
RAbuseName: Abuse
RAbusePhone: +1-650-319-8930
RAbuseEmail: abuse@cloudflare.com
RAbuseRef: https://rdap.arin.net/registry/entity/ABUSE2916-ARIN

#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#

Beautycounter.com Domain Registration and Settings

WHOIS

WHOIS Lookup Tool

Domain Name: BEAUTYCOUNTER.COM
Registry Domain ID: 80206138_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2022-09-10T11:37:55Z
Creation Date: 2001-11-24T20:29:38Z
Registry Expiry Date: 2029-02-12T11:59:59Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: abuse@godaddy.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: JAMES.NS.CLOUDFLARE.COM
Name Server: MIA.NS.CLOUDFLARE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-19T08:53:45Z

DNS Records

DNS Lookup Tool

Host	A Record	TTL

Host	MX Record	Priority	TTL

Host	NS Record	TTL

Host	TXT Record	TTL

Beautycounter.com HTML Check

HTML Validation Tool

Errors

Obsolete doctype. Expected “<!DOCTYPE html>”.

Bad value “” for attribute “action” on element “form”: Must be non-empty.

Attribute “alt” not allowed on element “input” at this point.

An “img” element must have an “alt” attribute, except under certain conditions. For details, consult guidance on providing text alternatives for images.

Stray end tag “span”.

Element “style” not allowed as child of element “div” in this context. (Suppressing further errors from this subtree.)

Element “img” is missing required attribute “src”.

Duplicate ID “search-submit-btn”.

Duplicate ID “current_store_id”.

Element “ul” not allowed as child of element “ul” in this context. (Suppressing further errors from this subtree.)

End tag “div” seen, but there were open elements.

Unclosed element “ul”.

Start tag “a” seen but an element of the same type was already open.

End tag “a” violates nesting rules.

Cannot recover after last error. Any further errors will be ignored.

Warnings

Consider avoiding viewport values that prevent users from resizing documents.

The first occurrence of ID “search-submit-btn” was here.

The first occurrence of ID “current_store_id” was here.

Beautycounter.com Desktop Performance

Last tested: 10/13/2016

Desktop Speed

61%

Leverage browser caching

Optimize images

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Minify JavaScript

Enable compression

Prioritize visible content

Minify HTML

Desktop Resource Breakdown

Total Resources	205
Number of Hosts	90
Static Resources	67
JavaScript Resources	29
CSS Resources	5

Beautycounter.com Mobile Insights

Last tested: 10/13/2016

Mobile Usability

99%

Size tap targets appropriately

Mobile Speed

46%

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Leverage browser caching

Optimize images

Minify JavaScript

Prioritize visible content

Enable compression

Minify HTML

Mobile Resource Breakdown

Total Resources	207
Number of Hosts	90
Static Resources	69
JavaScript Resources	29
CSS Resources	5

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Beautycounter.com Beautycounter - Skin Care, Makeup, Bath and Body and more!

Shop clean beauty and safer skin care for all skin types. We meticulously screen our ingredients for safety, so your beauty rituals come with peace of...

Beautycounter.com Overview

Beautycounter.com Rank Summary

Beautycounter.com Website Safety

Beautycounter.com Rank History

Beautycounter.com Hosting Information

Beautycounter.com Domain Registration and Settings

Beautycounter.com HTML Check

Beautycounter.com Desktop Performance

Beautycounter.com Mobile Insights

Beautycounter.com Similar Audits

Beautycounter.com Common Typos